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    Sharon Erde

    Head of Marketing

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    Cecile Blilious

    Head of Impact & Sustainability

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    Evlin Ellati

    Value-Add Analyst

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    Merav Shoval-Hinkis

    Head of People

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    Ayelet Tako

    Head of Value Creation & Strategic Partnerships

Value-Add Platform

The journey doesn’t end by receiving the investment. Rather, this is where it all begins. Pitango’s portfolio companies continuously benefit from a suite of services and resources that encompass all they need on their journey to becoming market leaders. We bring our expertise in People, Marketing and Communications, Value Creation and Strategic Partnerships, Impact & Sustainability, and Legal assistance to help our companies scale fast and thrive. As the largest value-add platform on the ground in Israel, we leverage our knowledge, experience and network to serve as an ongoing resource for our portfolio companies – to empower and enhance their core competencies at different stages of their life cycle. 

Our Head of People supports our founders in building strong teams, designing the right culture and going through the day to day dilemmas of building healthy, resilient companies that scale. We pride ourselves in being both a sounding board and a learning resource for growth and development for People Leaders across our portfolio.

Our Marketing & Communications specialists focus on helping our companies in all their customer-facing endeavors. From crafting the messaging that stands out in a saturated market, to spearheading PR campaigns, to rebranding at a growth stage, we provide the knowledge base and hands-on advice across the most burning marketing pain points of the startup journey.

Our Value Creation and Strategic Partnerships team is geared at accelerating our companies’ growth. We leverage Pitango’s network (including strategic LPs and other partners) to facilitate new client acquisition, help companies enter new markets, and establish valuable business collaborations. We deliver value to both our portfolio companies and our investors by creating business opportunities with global corporations, and connecting potential clients and partners across verticals.

Our Legal Counsel supports management in navigating the diverse legal, governance and compliance issues with which they are confronted. From recommendations on foreign legal counsels, to streamlining customer-facing legal issues, to advice on legal relationships between shareholders, board members and founders — we stand to inform, consult and mitigate conflicting legal advice.

Along with our Impact & Sustainability team, we build on our accumulated experience in working with dozens of Tier-One companies across all verticals and growth stages to ensure that our portfolio companies are always perfectly situated for success. Learn more about our ESG practices that are derived from our Impact & Sustainability team here. 

Sharon Erde

Head of Marketing

Cecile Blilious

Head of Impact & Sustainability

Elana Barzilay

Head of Legal

Ayelet Tako

Head of Value Creation & Strategic Partnerships

Merav Shoval-Hinkis

Head of People

Evlin Ellati

Value-Add Analyst

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Dyslexic View

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