Via,is an Israeli startup re-engineering public transit—from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. The Via algorithm matches, in real time, multiple passengers headed the same way with a single large SUV or van. Passengers request rides through a mobile app, and Via’s systems instantly select and, if necessary, re-route the vehicle that best matches the passenger’s route. Targeting the gap between outdated public transit and expensive luxury car services, the Via platform has been operating in NYC since September 2013. It currently provides tens of thousands of rides per week and is growing rapidly.