Eden Baniel

Eden joined Pitango as a Marketing Communications Specialist in January 2022, after making Aliyah to Israel from New York City in September 2021.

Before joining Pitango, Eden served in YouAppi’s marketing department, where she strategized, planned, and executed new product launch initiatives, and worked cross-functionally with Sales, Product, and Data Analytics teams to drive business growth. Prior to that, Eden held roles in business development and consulting within the fin-tech market in New York City.

She holds B.A’s in both Psychology and English Literature from the University of Michigan and is currently studying toward her Global MBA at Reichman University (IDC) in the innovation and entrepreneurship track.