21 May 2012

YCD's Video Wall Solution Selected by Diesel Brand for New York City Flagship Store

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New York – May 21, 2012. YCD Multimedia, a global leader in providing smart digital media solutions to the retail business world, today announced that Diesel, one of the world's leading designers of high-end, ready-to-wear fashion apparel, has selected YCD's high impact MuVi Wall™ solution to manage and control a 6-screen video wall at Diesel's flagship store on Fifth Avenue in New York City.

Mounted on the landing of the second floor, the 2X3 video wall is used to display Diesel's newest collections and campaigns.  Visible from the first floor, the large video wall, comprised of 55” NEC displays, helps engage customers and improve in-store traffic flow.

YCD|Platform, YCD's content management system, is used to manage a single-screen wayfinding display at the first floor entrance to help customers navigate the store and locate specific merchandise.

The content displayed on the screens is created by Diesel and configured with the help of YCD’s creative services team. All updates are managed directly by Diesel and are updated through YCD|Platform in coordination with new seasonal campaigns or product promotions.

This new installation in NYC joins another YCD/ Diesel collaboration, on Market Street, San Francisco’s main retail thoroughfare.  In order to test content and promote a new seasonal clothing line, YCD’s MuVi Wall was also installed in Diesel’s NYC headquarters.

"The video wall at Diesel's flagship store creates an ambient shopping experience that keeps the customer engaged, while also strengthening the brand message," said Daniele Minestrini, Diesel's Head of Interior Design Department in New York City.. "It's obvious that dynamic video content with high graphical quality resonates more with a customer than traditional print signage, and therefore digital signage is the best means of high-impact communications with shoppers. Diesel plans to incorporate YCD’s digital marketing platform into future retail locations throughout the US."

"The installation at Diesel's flagship store in NYC is a good example how digital signage helps engage shoppers and enhances the flow of store traffic. Merchandise spread throughout the store, specifically in harder to find areas, now becomes more accessible," said Noam Levavi, YCD Multimedia's CEO. "The new project further strengthens our position as a global leading provider of state-of-the-art digital media solutions to the world's most well-known retail brands."

YCD MuVi Wall is a high impact video wall solution that uses digital messaging to create WOW effect, while also building brand-customer relationships and showcasing promotions. MuVi Wall integrates fully synchronized audio and video for unparalleled impact. It can support 3, 6, 9 or 12 separate channels of digital content to be displayed in a completely customizable configuration, on separate screens or across a single canvas, at a single location or many.