10 Jun 2014

Taboola Strikes a Strategic Partnership with Yahoo! JAPAN To Launch Content Discovery Business In Japan

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NEW YORK, NY, June 4, 2014 - Taboola, a leading content discovery platform, today announced its strategic partnership with Yahoo! JAPAN, the largest Internet company in Japan and a global digital market leader. “Yahoo! Content Discovery” will be the name of a new service that will leverage Taboola’s advanced technology to offer personalized and relevant content recommendations to hundreds of high quality publisher partner sites of Yahoo! News. This strategic collaboration establishes Content Discovery as a new monetizing category and a traffic booster for Yahoo! News and its partners. 

The partnership with Taboola will be elevated by Yahoo! News building a groundbreaking and scalable recommendation business for the Japanese market, as well as bringing huge value to Japanese consumers on desktop and mobile by helping them discover interesting content from the site they are on, as well from the around the Web.

Yahoo! News, which reports 8.5 billion page views per month, is scheduled to distribute the Yahoo! Content Discovery technology to its Yahoo! News partner publishers, from September, 2014. The integration is expected help increase engagement across Yahoo! News’s entire network of publishers.

“We are extremely happy to have built an alliance with a wonderful company like Taboola,” said Hiroshi Kataoka, vice president of Yahoo! News. “By providing this service to our publishers with Taboola’s help, we will unite hundreds of our participating publisher partners, and allow users to discover interesting content between multiple websites.”

Taboola’s technology uses advanced mathematical algorithms that examine context, browsing history, collaborative filtering (similar to Amazon product recommendations), geography, and social media trends to predict what content a specific user may want to consume next. Taboola’s platform currently serves over 130 billion content recommendations every month to over 350 million people.

“We’re extremely excited to share our vision with Yahoo! News of connecting people around the world with content they may like but never knew existed,” said Adam Singolda, founder and CEO of Taboola. “We believe that ‘Discovery’ has become a new global advertising category and we’re thrilled by the media giant’s great confidence in our technology and humbled by the opportunity to have Taboola’s technology and products soon available to the Japanese market.”