Taboola, the leading content discovery platform, announced today that it now reaches more U.S. Internet users on desktop than Facebook, Google sites, Yahoo, and AOL, according to comScore, a global leader in digital measurement and analytics. comScore’s findings were reported in monthly rankings of Distributed Content, Ad Focus, and Top 100 Properties for September 2014. This is the first time that Taboola has been included in comScore’s Distributed Content category report and positions the company as one of the largest networks in America, as well as the largest in the content recommendation/ discovery space.
“This month’s comScore data is another step in our journey to provide brands, publishers and marketers meaningful scale and ROI, while connecting users with information they may like and never knew existed,” said Adam Singolda, founder and CEO of Taboola. “We look forward to continuing providing our valued partners with the ability to both target and find scale, surfacing content in front of 86 percent of America’s Internet audiences.”
Highlights from comScore’s September reports show that Taboola now reaches more U.S. desktop users than Facebook, Google sites, Yahoo, and AOL with 86.2 percent reach.
News about Taboola’s breakthrough comScore ranking comes after an exciting summer including the acquisition of programmatic advertising technology company Perfect Market, the launch of a strategic partnership with Yahoo! JAPAN, and Deloitte’sannouncement naming Taboola as the fastest growing technology company in Israel. Taboola currently serves over 150 billion recommendations to over 400 million unique visitors every month across the Web and in mobile apps.