London, January 21, 2015 - Taboola, the leading discovery platform, announced today that it now reaches more U.K. Internet users on desktop than Youtube, according to comScore, a global leader in digital measurement and analytics. This finding, based on December 2014 comScore Media Metrix data for the UK Market, follows Taboola’s U.S. announcement that September 2014 comScore data show Taboola reaching over 86% of U.S. Internet audience on desktops, more than Facebook, Google Sites, Yahoo, and AOL.
“This report confirms our landmark growth in the U.K. and our efforts to provide brands, publishers and marketers meaningful scale and ROI” said Adam Singolda, founder and CEO of Taboola. “We are excited to continue building our U.K. presence, and to be able to connect even more users with information they may like and never knew existed.”
comScore’s December reports show that Taboola reached more U.K. desktop users than Youtube.com (53.3%), with 56.5 percent reach. This also puts Taboola ahead of all content discovery platforms in the U.K. for desktop reach.
This news about Taboola’s breakthrough comScore ranking comes after an exciting 2014 including the acquisition of programmatic advertising technology company Perfect Market now called Taboola-X, the launch of a strategic partnership with Yahoo! JAPAN, and Deloitte’s announcement naming Taboola as the fastest growing technology company in Israel.