Palo Alto, Calif. -- StreamElements, the fastest growing production platform for
live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, today announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels of a year of tremendous growth for StreamElements, in which the company grew its user base by more than 600%. Donations to streamers grew to $15M and
$1M delivered through brand partnerships. Based on the company’s current current growth trajectory, StreamElements expects creator revenue to exceed $40M in 2019 alone. By the end of 2019, StreamElements predicts that it will become the dominant streamer production platform on Twitch.
The company’s growth is due to its unique position in the industry as the best full-stack solution built to address the key components of helping streamers earn fame and fortune:
StreamElements and its creator community partnered on successful marketing campaigns with companies like Red Bull, Sennheiser, Warner Brothers, Trojan, 7-11 and more. With this new funding, StreamElements is growing its global Brand Partnership team and is announcing the hire of Scott Clark as SVP, Head of Brand Partnership. Mr. Clark has more than 20 years of digital media experience, most recently leading North American sales and brand partnerships at Innovid, a leading video ad technology company.
“Brands are struggling to reach Millennials and Gen Z consumers through traditional advertising. This group represents major buying power and cultural authority, yet ad blocking is high, cable subscriptions are low, and media is extremely fragmented. Live streaming content, particularly in gaming and eSports, is fast becoming the entertainment vehicle of choice. By partnering with live streamers and their communities, brands see tremendous value and impact, well beyond that of traditional digital media and influencer marketing,” said Mr. Clark.
As a technology and service platform that is central to live streaming, StreamElements provides valuable marketing tools for the ecosystem at large. Brands, talent agencies, publishers, eSports teams, and influencer marketing firms can all benefit from these centralized solutions.
“As influencer marketing continues to be a key strategic pillar for our clients – we are always looking to find new and effective ways to engage communities and drive business results. StreamElements provides an innovative end-to-end solution that allows us to interact with our communities in a meaningful way at scale.” Keith Bishop, Vice President – Media, Liquid Advertising.
Mr. Clark added, “The live streaming ecosystem on Twitch, YouTube and other channels is experiencing massive growth in audience, time spent, and content. Brands need to expand the scope of their influencer marketing initiatives to explore integrated sponsorships and advertising options with this community. StreamElements provides the standardization, service, scalable deployment, and accountability that brands and industry partners should expect.”
For more information on StreamElements and its services please visit www.streamelements.com.