18 Dec 2013

Red Bend Strengthens Management Team to Bring Product and Service Portfolio to New Markets

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WALTHAM, Mass. – Dec. 18, 2013 – Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled® devices, announced today that Dvora Nuriel-Valach has been appointed Chief Financial Officer and Michal Geva has been appointed Executive Vice President of Delivery. Both of these appointments have been made to support the company’s growing services business as well as its expansion into the automotive industry and the enterprise market.

Red Bend’s software is used for managing firmware, applications and mobile devices over the air. In the past year, the company has realized growing success as it expands its services offerings with the Red Bend Over-the-Air Updating Service for Android. Leading hardware manufacturers that recognize the importance of offering value-added services have chosen Red Bend to ensure their devices remain up-to-date, competitive and continuously better.

As Red Bend’s CFO, Nuriel-Valach will oversee all financial aspects of the company’s growth. She brings more than 20 years of experience in financial leadership and guidance to both large, publicly-held multinationals and mid-sized private companies. Prior to joining Red Bend, she held executive positions at Scitex, Amdocs and Siano Mobile Silicon. She has experience in all aspects of finance including board and investor relations, operational planning, forecasts, control, accounting, taxation and treasury.

“Dvora’s extensive finance experience will help us leverage our successful business in mobile as we continue to grow in the automotive and enterprise markets. This is a pivotal time for Red Bend, and we’re fortunate to have such a strong financial leader as Dvora as we expand our reach into new markets and launch new services,” said Yoram Salinger, CEO, Red Bend Software.

As the EVP of Delivery, Geva will lead Red Bend’s delivery organization, managing all aspects of customer service including project management and support. She brings more than 20 years of experience delivering software products and services to Red Bend. Prior to joining the company, Geva was co-founder and VP of Professional Services at UpOnTek, a company offering complete, end-to-end services for mobile application development across all major platforms. Before that, she served as the General Manager of Sun Israel Development Center where she built and grew a business unit by working closely with operators and device manufacturers translating customer requirements into viable, revenue-generating solutions. 

“Michal has a keen ability to understand customer requirements and a strong commitment to delivering high-value services. Our customers consider Red Bend a partner more than a vendor, and Michal will ensure that this level of dedication to customer satisfaction will continue as the company grows,” said Salinger.

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About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets — the mobile and connected devices their consumers depend on.