Beijing, China – Jun 6, 2014 – Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 2 billion Red Bend-Enabled™ devices, announced today that Red Bend has partnered with a mobile service provider Shenzhen Run Step Software Technology Co.,Ltd, forproviding FOTA update and device care services for Run Step’s mobile devices. In China, the need for over-the- air updates is growing in parallel with the increased number of applications. Combined with Red Bend’s leading over-the-air updating solution, the Device Care application allows users to better manage and update their mobile devices.
"Working with Red Bend is advantageous because as an OEM, we provide customers the best software upgrade and maintenance service. For end users, they can get free OTA update service, and utilize Device Care APP, maintaining a healthy running state of their terminals, " said Wang Manqiang, the general manager of Shenzhen Run Step Software Technology Co.,Ltd. "And what’s more important, Through the Internet business model, multi-parties from industry chain can make a profit from the virtuous circle which turns out to be win-win-win situation."
"The FOTA solution that Red Bend provided to Run Step Software under internet business model only requires a few days for integration which is very fast. It greatly reduces the development and time cost of OEMs. And for consumers, they can enjoy the world best FOTA service without extra payment, which will greatly enhance their user experience." said Danny Wang, the Country Manager of greater China from Red Bend Software.
As Red Bend's first partner of providing both FOTA and Device Care application, Run Step Software and Red Bend willjointly develop the China market. Recently, one of Chinese largest PC solution provider - Shenzhen iNet Technology hasbecome the first customer for this project, whose terminals within Red Bend’s solutions are already launched in China market in the first quarter of 2014.