NEW YORK, November 6, 2014 - Taboola, the leading content discovery platform, today announced an exclusive, multi-year strategic partnership with Penske Media Corporation (PMC), a leading digital media and publishing company. Taboola’s personalized and relevant content recommendations are currently on three of PMC’s prime entertainment news desktop and mobile websites: Variety.com, TVLine.com and Deadline.com. Reaching more than 28 million consumers across all three digital properties each month, PMC is leveraging Taboola’s content discovery platform to help develop their audience, boost engagement, and generate revenue.
“At PMC, we are always looking for unique ways of keeping our audience fully engaged while driving robust monetization for our content,” said Craig Perreault, SVP of Business Development at PMC. “Taboola’s discovery platform connects our users to high-quality content from around the web, including our premium websites, and we look forward to continue innovating with Taboola.”
Variety, TVLine and Deadline serve as premier online destinations for entertainment news and are visited regularly by influential entertainment industry thought leaders and key decision makers as well as film and television insiders and fans. By integrating Taboola’s content discovery platform, which indexes over five million pieces of content, PMC has the opportunity to further serve and develop their audience, increase user engagement, and generate revenue.
The Taboola/ PMC partnership will likely influence the way many Americans discover content. According to a 2014 report conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 58 percent of 18-29 year olds and 46 percent of 30-39 year olds say they follow news about entertainment and celebrities. As mobile traffic grows, so do news consumption trends, adding significance to the mobile aspect of this partnership. Among all adult Americans surveyed, 78 percent of smartphone owners used a cell phone to consume news the week before the survey while 73 percent of tablet owners used a tablet to access news within the same time frame.
“We’re honored to be partnering with such an iconic entertainment publisher as PMC and to work with the teams at Variety, TVLine and Deadline on connecting people with content they may like but never knew existed,” said Adam Singolda, founder and CEO of Taboola. “We look forward to helping them grow their audience and together, unlocking the full potential of Content Marketing.”