OpTier, a leading provider of customer analytics software, today announced its premier sponsorship of the 2014 Open Analytics Summit, a one-day event to be held on Thursday, March 27th at Chicago’s City Winery.
The Open Analytics Summit will bring together the industry’s brightest data professionals to discuss the role of data analytics in today’s business and technology communities. A packed conference agenda includes panel sessions focused on analytics adoption, open source technologies, and business intelligence.
OpTier Chief Revenue Officer Simon Blanks will also be headlining a 20-minute conference session titled “Redefining Customer Analytics in a Digital World.” Acknowledging the shortcomings of today’s analytics process, Blanks will make the case for a new approach to customer analytics that can help businesses leverage real-time customer insights to drive revenue and long-term customer satisfaction.
“With enterprises aggressively investing millions of dollars into analytics technologies, it’s incredibly important we foster an open discussion about the challenges and realities hindering today’s analytics deployments,” said Adam Kanouse, CEO of OpTier.