3 Mar 2014

LiveU’s Technology Provides Winning Start to Sporting Year at the Sochi 2014 Winter Olympics

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LiveU (www.liveu.tv), the leader in portable live video 
acquisition, contribution and management solutions, has announced that the company’s 
products have achieved excellent results at the Sochi 2014 Winter Olympics with the new 
LU500 providing exceptionally high performance. Dozens of LiveU units were deployed by 
broadcasters and news agencies from around the world at any one time, supported by LiveU’s 
dedicated on-site team. The units transmitted over 500 hours using approximately 0.5TB of 
data.
LiveU’s backpack and camera-mounted products were used to provide exciting live coverage of 
indoor and outdoor events, such as the Alpine skiing slalom, figure skating, ice hockey and 
curling competitions, as well as interviews with the athletes themselves. As James Bracey, host 
of SportsNight on Sky News Australia said, “Forget satellite. Working for a 24-hour news 
channel, LiveU is perfect for high-quality, live crosses and lots of them.” 
 
LiveU’s new high-performance LU500 unit, weighing around 1 kg (2.2 lbs), received special 
attention. Camerawoman Rachel Price tweeted about the LU500 at Sochi, “The kit we are 
broadcasting with on @BBC News – an amazing 7000kbps.…Fits on the back of the camera 
…getting incredible results.” Price’s LU500 was fitted with four 4G Sims and four 3G Sims 
accessing four networks. 
 
In a year of major sport events, LiveU will not only support the Winter Olympics but the 2014 
FIFA World Cup™ in Brazil, Premier League football in the UK and numerous US Collegiate 
Championships. At the World Cup, LiveU will support hundreds of networks, stations, and online 
media from over 30 participating countries. LiveU and its partners will offer the full suite of 
solutions, as well as onsite, and dedicated, support options in the 12 host cities. 
 
Samuel Wasserman, LiveU’s CEO, said, “We are proud of the quality of coverage that our 
customers achieved at the Sochi 2014 Winter Olympics, especially with the new LU500. This 
follows our recent success at Super Bowl XLVIII and shows how we have continued to push the 
technology boundaries so that broadcasters can work in new and innovative ways. A 
tremendously exciting year of sport still lies ahead of us and that excitement will be brought to 
screens around the world by LiveU.” 
 
LiveU owns the patent for cellular bonding for remote news gathering in the US and other 
countries. All LiveU products are based on this fourth-generation patented technology.