9 Feb 2015

LiveU Sees 70% Increase in Number of Portable Live Video Transmission Units at Super Bowl XLIX Compared to Previous Year

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Hackensack, NJ, – February 9th, 2015 – LiveU, the pioneer and leader in IP-based live video services and broadcast solutions for acquisition, management and distribution, today announced it supported its largest Super Bowl deployment to date, with a 70% increase in the number of LiveU field units used in Phoenix, AZ compared to last year’s event. 85 LiveU field units were in use to cover Super Bowl week XLIX and additional events in Phoenix, including the Pro Bowl, Media Day, Fan Fests, the Phoenix Open, and the Big Game itself. This included rights-holders and other broadcast networks, local affiliates from across the US, several NFL teams, and international networks. The units performed exceptionally well throughout the week in Phoenix. LiveU also secured two dedicated hotspots in downtown Phoenix for the exclusive use of its customers, giving them an extra layer of redundancy. LiveU’s professional services team was onsite throughout the week to provide 24/7 service and support, as needed. Since the first appearance of LiveU’s cellular bonding technology at the 2010 Super Bowl, LiveU has reported accelerated growth of the technology’s adoption each year. LiveU attributes this increase in demand for Super Bowl coverage to the following primary factors:  Broadcasters trust LiveU as their primary means of uplink from major events due to the performance of LiveU’s LU500 portable yet highly resilient transmission backpack, the maturation of cellular bonding technology, and the increased LTE deployment by cellular carriers, resulting in broadcasters sending a greater number of LiveU devices, and renting or driving-in fewer satellite trucks compared to previous years.  The lower cost of LiveU compared to traditional uplink, plus the desire of local stations to produce more original content to be competitive, means that many additional stations started covering the Super Bowl with their own people on the ground. This includes those who aren't rights-holders for the game and aren't from the participating markets (such as stations from outside New England and Washington state, and non-NBC affiliates).  More NFL teams, even those not in the game, sent representatives with their LiveU units to cover their Pro Bowl players and other events at Radio Row. In fact, more than half the NFL teams currently use LiveU on a regular basis to stream exclusive content to their websites and mobile apps.  Over the last year, LiveU has increased its overall customer base, and has deployed additional units with existing customers. This naturally led to an increased number of units at the Super Bowl.  A larger concentration of events surrounding this year’s Super Bowl, which attracted even more media. While in most previous years the Pro Bowl was played in Hawaii, this year it was played in the same stadium as the Super Bowl. In addition, the Phoenix Open Golf tournament was played on the same week, and various large fan fests and concerts took place around town.