5 Mar 2014

LiveU Reports Major Deployments in Leading Broadcasters in Spain and Portugal With Partner Park 7

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– LiveU (www.liveu.tv), the leader in portable live video 
acquisition, contribution and management solutions, has announced an exciting range of 
deployments across Spain and Portugal in 2013 with 2014 looking equally promising. Spanish 
broadcasters, RTVE and 13TV, and Medialuso in Portugal have all deployed LiveU technology 
to bring innovative and cost-effective live coverage to viewers. 
 
RTVE chose LiveU’s technology as part of an overall selection process for its “España Directo” 
programme. LiveU solutions were supplied by Overon, part of Mediapro, and the largest 
supplier of DSNGs in Spain. The programme, running over eight months, has benefited from 
four LU70 backpack units. The cellular uplinking technology has been used on a daily basis for 
live transmission in sometimes demanding conditions with producers able to take advantage of 
its mobility, speed of deployment and robustness. 
 
Gonzaga Avello, General Manager at Park 7, said, “’España Directo’ is a very dynamic 
programme with reporters out and about bringing live reports back to the studio. They have 
pushed the technology throughout the programme’s latest run including live transmission from a 
small plane as well as using it successfully in crowded, hectic places. Using LiveU has allowed 
them to bring a far more immersive experience to their viewers.” 
 
Meanwhile 13TV, an independent broadcaster in Spain has been successfully using three LiveU 
backpack units for its news output, bringing countless stories to an eager audience. Medialuso, 
Mediapro’s Portuguese offshoot and the largest production and services company in the 
country, has been using six LU70s for a range of production requirements with its customers. 
Media company A Bola has been using the technology for sports coverage (using 3G and 4G) 
while live news and events broadcasting has been the requirement from other clients, among 
them Porto Canal. 
 
The launch of Vodafone 4G in Spain was also covered using LiveU technology. This was an 
event with 1,500 Vodafone Spain employees. The CEO of Vodafone Spain and Portugal 
entered the employee convention and later the press conference on a Segway with a camera 
and a LU40 belt-clip unit, streaming at over 5Mbps constantly. 
 
Zion Eilam, LiveU’s Head of Business Operations Europe, said, “2013 was a really strong year 
for LiveU across the Iberian Peninsula and we greatly appreciate the efforts of our partner Park 
7. We’re very pleased to see that our technology is being used in such a variety of ways, from 
fast-moving sports broadcasting to innovative news coverage and on to corporate events. It truly 
is a new age of content acquisition.”
LiveU owns the patent for cellular bonding for remote news gathering in the US and other 
countries. All LiveU products are based on this fourth-generation patented technology.