Tel Aviv, Israel and Mannheim, Germany (July 31, 2018) – Südzucker, Europe’s leading sugar company, and DouxMatok, developer of targeted flavor delivery technology, today announced a partnership to commercialize DouxMatok’s breakthrough sugar reduction solution across Europe to support the food industry’s efforts to reduce sugar content. DouxMatok sugar, which is compliant with European and US regulations, can reduce up to 40% of the sugar content in various food products while maintaining the same sugar sensory profile. The patented sugar delivery technology takes advantage of loading sugar molecules on a mineral carrier, resulting in a more efficient delivery and enhanced sweetness perception.
DouxMatok and Südzucker recently executed a memorandum of understanding, setting up the production, joint marketing and sales of DouxMatok sugar to customers in Europe. The partnership is designed to help food companies address consumers’ growing desire for balanced nutrition and ongoing regulatory pressure to reduce sugar content in food, while still offering a solution that is non-compromising on taste. The companies are currently focusing on process technology for scaling up the production and expect to offer it to European food brands for use in a large variety of categories, including: chocolate, spreads, snack bars, biscuits, baked goods and candies. In addition, sugar reduction will be accompanied by recommendations for rebalancing recipes while improving the nutritional values of food, based on the companies’ expertise in filling ingredients. Südzucker and DouxMatok are expected to provide initial commercial quantities in the second half of 2019.
“We see this cooperation as a vote of confidence by the best of the sugar industry in Europe in launching the first sugar-based targeted delivery technology,” said Eran Baniel, CEO and Co-Founder, DouxMatok. “The great synergies of the two teams are proven daily during the scale-up of the production set-up, as well as during the preparations for marketing and sales. Our vision at DouxMatok, is to pioneer targeted delivery of flavor & food ingredients, such as sugars, enabling consumers to enjoy the exact same tastes they know & love, with a better & healthier nutritional profile. We feel fortunate to have Südzucker as our European partner in launching our first products and bringing together our vision to life.”
“Südzucker Group has been serving the market with sugar reduction solutions for years. Leveraging key trends, we strive to deliver to our customers the best solutions, enabling them to be successful in their markets. The innovative and natural sugar reduction technology of DouxMatok is a logical extension of our diverse product portfolio”, states Randolf Burisch, Commercial Head of Südzucker´s sugar business unit. “We are very pleased to engage in this collaboration with DouxMatok and are looking forward to bringing the new DouxMatok sugar to the European market as it will provide many possibilities to customers for reformulation and new product development.”
The need and demand for sugar reduction is rising quickly, with over 60% of consumers seeking a more healthy and balanced nutrition, without avoiding sugar. Realization remains a challenge for producers, especially when it comes to the reformulation of solid food products. DouxMatok solution is unique within the marketplace as it provides sugar reduction benefits, sugar-equivalent process technology and sensory sweetness performance equivalent to standard sugar. DouxMatok’s ability to achieve desired sweetness level while reducing sugar content by up to 40%, has been tested independently and validated by third party panels as well as major food companies.