24 Sep 2014

BCBGMAXAZRIA offers Free Shipping, Duty-free purchases, via Borderfree

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BCBGMAXAZRIA Group has partnered with Borderfree to expand its international ecommerce capabilities to shoppers in 100 countries, with free shipping to all countries with a minimum purchase.

BCBGMAXAZRIA is also offering duty-free purchases in all countries with the exception of Japan and Canada. BCBGMAXAZRIA’s BCBGeneration and Hervé Léger brands will also be available to international shoppers through the Borderfree platform later this year.

“BCBGMAXAZRIA is truly a global fashion company with a significant international following and sophisticated designs that appeal to consumers across generations,” said Alex Golshan, VP International eCommerce & Omnichannel, BCBGMAXAZRIA. “We’ve long enjoyed strong international demand for our designs, with 30% of our existing ecommerce traffic coming from international shoppers.”

Borderfree’s technology and services platform manages all aspects of the international shopping experience and allow retailers to maintain the brand experience they seek to provide. The company also offers local market intelligence and strategic marketing support to help merchants successfully grow their presence in key international markets.

Earlier this month, omnichannel specialty retailer Chico’s FAS announced a partnership with Borderfree to expand its ecommerce capabilities globally. Through this partnership, Chico’s FAS is now able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.