23 Sep 2014

BCBGMAXAZRIA Extends Global Reach with Borderfree

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BCBGMAXAZRIA Group, one of America’s leading design houses with critically acclaimed collections and a loyal elite following, today announced that it has partnered with Borderfree (NASDAQ: BRDR), a market leader in international cross-border ecommerce solutions, to expand its international ecommerce capabilities.

BCBGMAXAZRIA’s flagship line is now available to international shoppers in 100 countries through the Borderfree platform, with free shipping to all countries with a minimum purchase. The company is also offering duty-free purchases in all countries with the exception of Japan and Canada. BCBGMAXAZRIA’s BCBGeneration and Hervé Léger brands will also be available to international shoppers through the Borderfree platform later this year. The company is also offering duty-free purchases in all countries with the exception of Japan and Canada

“BCBGMAXAZRIA is truly a global fashion company with a significant international following and sophisticated designs that appeal to consumers across generations,” said Alex Golshan, VP International eCommerce & Omnichannel, BCBGMAXAZRIA. “We’ve long enjoyed strong international demand for our designs, with 30 percent of our existing ecommerce traffic coming from international shoppers. We are pleased to now be able to better respond to existing international demand and drive additional brand awareness globally with the support of Borderfree.”

“Borderfree has become the ecommerce partner of choice for retail brands looking to deliver compelling multichannel experiences to international customers,” said Michael DeSimone, CEO, Borderfree. “We are thrilled to work with BCBGMAXAZRIA – a company that is on the leading edge of international fashion – to help provide the authentic BCBG brand experience and service to customers in more than 100 countries worldwide.”

Borderfree’s technology and services platform manages all aspects of the international shopping experience and allow retailers to maintain the brand experience they seek to provide. The company also offers local market intelligence and strategic marketing support to help merchants successfully grow their presence in key international markets.