27 Oct 2015

Applicaster Launches “The Broadcaster Fast Track App to Apple TV”

Customize font size:

LONDON – October 27, 2015 – Applicaster, a SaaS provider of broadcast solutions for interactive TV, announces a fast track program for broadcasters wishing to run on the new tvOS™ and offer their apps at the new Apple TV™ App Store™.

Following Apple’s newly announced Apple TV Store™ that will allow developers to create third-party apps and games for this device, Applicaster offers the fastest way to join the store via a complete development and deployment service dedicated to commercial broadcasters.

In related news, the company announces today that C4 Ventures has joined Applicaster as an investor. Until 2012 Mr. Cagni served as GM & VP at Apple EMEIA (Europe, Middle-East, India and Africa), and under his leadership it was Apple’s fastest growing region, with annual sales increasing from $1.2bn in 2001 to $40bn in 2012.

“TV habits are changing fast and broadcasters are facing new and critical challenges. The new Apple TV takes this even further: tvOS will enable developers to create new experiences, like what we did with the App Store on iOS in 2008.” said Pascal Cagni, Founding Partner of C4 Ventures, c4v.com.

“Applicaster’s unique position and track record makes it the perfect partner for all organisations who want to launch groundbreaking TV apps.” Cagni concluded.

“Our newly formed partnership with C4 Ventures embodies a huge opportunity for the company. There are north of 40,000 TV channels going through tremendous transformation these days which we are now able to serve faster than ever”, said Jonathan Laor, CEO of Applicaster.

“The much anticipated Apple TV App Store comes at a perfect timing for us and for our customers. The future of TV is apps, not only serving new distribution models but also new content experiences. Finally the 2nd Screen and the 1st one unite. This is an exciting moment for us and the industry we have been fortunate to have been leading for several years now” Laor added.