21 Jun 2018

Neura Launches 'Neura Moments

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Neura the leading Artificial Intelligence (AI) platform for personalization of digital experiences, announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable.

The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumers through Siri Shortcuts, which further promotes sustainable and intelligent consumer experiences.

Neura Moments and the recently announced Neura True Personas combined to uncover new customer engagement opportunities for product companies and apps. Based on physical world data, Neura learns, then predicts precise moments throughout a user’s day. These unique trigger points, or real-world engagement opportunities, allow apps to fuel intelligent customer journeys that are accessed via API calls, such as a user is heading to bed, user has arrived at their exercise location, or user is idle at work. Neura’s customers leverage these to drive their revenue KPIs, particularly those around Engagement Sustainability, Retention, and Conversion.

“Intelligent, relevant interactions that seamlessly blend in to each user’s day-to-day life transform the consumer experience, increase user engagement, and enable brands to form sustainable 1:1 relationships with their customers,” said Neura’s VP Product and Co-founder Ori Shaashua. “Neura’s understanding of the moment, or context, of an anonymous user’s activities in the real world, can be used to uncover which features of an app can increase engagement rates if delivered through this new communication channel.”