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Why I Invested in Signals Analytics
Today’s environment is changing much faster than a decade ago. information is ample, easily available, spreading quickly and has brought a change in consumer behavior. Consumers nowadays have greater choices in terms of quality and service, they have developed particular tastes and expectations from their brands. Brands are forced to listen, react quickly to consumer feedback, to competition, to changing market trends and work harder to gain their customers’ loyalty. Previously, Product Managers and Managers could rely on surveys or periodic consulting work to plan their next moves. Today they are forced to find better tools which are still not available…
Signals Analytics’ came out with the technology and methodology to take the troves of existing data and crystalize them into ‘insights’ around product portfolio and product lifecycle on a continuous basis, which allow managers to change their advertising messages, their position against competition, pricing or to better work on new products and adapt products to customer segments and geographies. Signal’s solution is positioned to be the new way for managers to drive revenues, growth in an increasing competitive environment.
Signals is pretty much inventing a new category of analyzing Big Data. There are many facets of information and BI, nonetheless, Signals Analytics is emerging as a leader in this new category, applying sophisticated AI to extract the right information in an accurate and useful way.
Signals Analytics have been creating a buzz in the market for a while and we too heard about them. In one of my trips to New York, I went to see Gil Sadeh Signals’ Co-Founder & CEO, although the company was not fundraising at the time. Gil demonstrated the product and I was hooked and impressed right away. Being a Product Manager of a Consumer Electronic product early in my career, it was clear to me that Signals’ product will be every Marketer and Innovation Manager’s dream. The depth the product allows you to look at so many aspects around your product, market and ecosystem was an eye opener. The fact large global brands were already willing to sign big contracts just reassured my initial feeling.
Data has become the new King and those who know how to use it best are those who move faster towards market dominance. With the impressive management and team under Gil’s leadership and unique company culture, we are thrilled to partner with Signals Analytics and look forward to working alongside the company and help it achieve market dominance.
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